Adweek

Adweek is the definitive source for advertising and agency news, information and opinion. Covering the industry from an agency perspective, Adweek focuses on the image makers—those who create the strategy and the ads—as well as those who buy the media and handle client relations. Adweek also takes a leadership role in the industry with Special Reports and departments such as Agency Report Cards, Creative All-Stars, IQ Interactive Quarterly, Agency Salary Survey and Best Spots.

Renowned as the leader in creative coverage, which it pioneered 25 years ago, Adweek also stands alone in providing in-depth coverage of the regional advertising markets, available only at Adweek.com. While Adweek.com delivers up-to-the-minute developments in the field, Adweek magazine goes deeper, providing analysis and commentary to inform and help ad industry executives make critical business decisions.

Adweek’s Marketing y Medios 

The English-language monthly magazine explores the unique challenges encountered by marketers and media serving the Hispanic population, including the distinctions between Spanish-dominant and Spanish-English households, as well as between recent immigrants and acculturated Latinos. By focusing on the personalities and companies that are making a difference, our aim is to streamline the most relevant information to marketers, media buyers and executives so they may have a better understanding to serve this complex but dynamic group.

Adweek Events 

• Adweek’s Creative Seminar – is recognized as the ultimate annual conference for advertising’s creative community. The Seminar brings together creative directors, art directors, copywriters, commercial producers, and all others involved in the creative process.
• BUZZ Awards – Adweek Magazines presents The BUZZ Awards: Taking branded entertainment to new heights! Branded entertainment has quickly evolved from novelty and experimentation to an important and accepted marketing discipline. The marriage of medium and message to achieve connection with consumers is inspiring some of the most exciting work out there—as well as bigger portions of clients’ budgets. The BUZZ Awards will celebrate excellence in integrating brands and media in 15 categories including gaming, music, reality television and wireless promotion.
• DEMMX (Digital Entertainment Media & Marketing Excellence) – The event brings together the marketing and content programming power of Adweek Magazines, Billboard and The Hollywood Reporter. It is the ultimate event to network with the top thought leaders and showcase the hottest talent. From music and the movies to videogames, sports and electronic media, the dynamic digital space is blowing tradition out of the water. DEMMX gives a complete view of the state of the digital nation with insights, analysis and best practices that make the most of innovative and profitable strategies.
• Hispanic Retail 360 Summit: Conference, Workshops & Product Showcase – This is the premier cross-channel event that focuses on retailing to the growing Latino market. Hosted by Progressive Grocer, Adweek’s Marketing y Medios, Convenience Store News, The Gourmet Retailer and Display & Design Ideas, the theme for the 2006 Summit is Taking Hispanic Retailing to the Next Level. It will feature workshops and working roundtable sessions to foster knowledge-sharing among attendees; best practices and new ideas to help retailers become skilled at serving the needs of the growing Latino population in the U.S.; product areas from food to general merchandise and topics of interest to all retail channels including department stores, mass merchandisers, supermarkets, convenience stores, drug stores and specialty retailers. The Summit also offers face-to-face interaction between retailers and suppliers via an intimate pre-conference reception for major sponsors and retailer invitees, select private meetings with participating retailers and a robust product showcase exhibition room.
• Marketing to Men Summit – The sought-after, but elusive 18- to 34-year-old male customer is big business to brand marketers. How do you reach these young men with smart, strategic marketing plans? How do you navigate through this highly fragmented marketplace with a message that has staying power and unleashes their spending power? This informative and entertaining event features expert presenters, successful branded case studies, and plenty of peer-to-peer networking opportunities.
• Music Upfront – The Music Upfront is presented by Adweek Magazines and Billboard, in association with Alliance. This one-day, high-level forum is for marketers and music labels to connect and build partnerships. Programming includes presentations from top music industry executives and marketers who have teamed up on blockbuster programs, as well as panel discussions with industry leaders and live musical performances by emerging artists.
• MyM’s Hispanic Marketers of the Year Awards – The awards is presented by Marketing y Medios to celebrate excellence and innovation with the year’s top leaders.
• The Next Big Idea – The Adweek Group, Billboard, The Hollywood Reporter and ASR present an entertainment event, with additional Nielsen support from Nielsen Entertainment. The Next Big Idea explores the convergence of marketing, music, sports and Hollywood in an event designed for the elite of the entertainment economy. A group of high-level executives interact with the new breed of marketer who is rewriting the playbook for branded entertainment.
• TV Upfront Live – This one-day seminar is a must-attend for media buyers and planners, brand marketers, TV executives and sales reps. It will explore the future of the Upfront; the market positioning of broadcasters, cable networks and syndicators; and the increasingly vital role clients are playing in this critical media marketplace. Star-studded panels will feature industry experts sharing their opinions on television and its future. Compelling keynote presentations will round out the day, giving attendees unique insight into the direction of the marketplace.
• Voz Latina – Voz Latina is the definitive Hispanic marketing conference hosted by Adweek's Marketing y Medios, Adweek, Brandweek and Mediaweek in conjunction with the Billboard Latin Music Awards. Presentations cover online and multi-channel marketing strategies, branded entertainment, celebrity endorsements and creating ads, plus a Hispanic consumer panel, exclusive research and much more.
• What Teens Want – Presented by the Adweek Group, Billboard, The Hollywood Reporter and ASR, What Teens Want is an event of keynotes, general sessions, dialogues with top executives, feedback from teenagers, panels tackling critical niche marketing issues, and networking opportunities. Designed for top-level brand global marketing executives this conference delivers a range of innovative marketing and sales strategies that get results.
  

Adweek Directory 

The expertly organized Adweek Directory is for anyone seeking agency-specific information. No other reference has the same detailed information by Branch Office. With over 25,000 personnel listings, this is your best source for agency information. It has information on more than 6,200 Full-Service Advertising Agencies, Public Relations Firms, Media Buying Services, Associations and Shops specializing in Sales Promotion, Recruitment, Entertainment Marketing, Yellow Pages, Health Care, Interactive, Sports Marketing, Infomercials, Direct Marketing, Marketing Communications, Market Research, Creative Design, Advertising Networks, Consultancies, Out-of-Home and Ethnic Specialties such as Hispanic, African-American and Asian-American media.

Adweek's Multicultural Marketing in America 

With multicultural marketing now the fastest growing area in consumer marketing, Adweek's Multicultural Marketing in America is the definitive go-to resource for anyone tailoring messages to African American, Asian American, Hispanic and GLBT audiences. Organized by multicultural community provides information on the three building blocks of marketing: advertising agencies including media planning services and public relations firms; media including radio, TV, cable networks, magazines, daily newspapers and weekly newspapers with content targeted to multicultural communities; and brand marketers with multicultural marketing programs.

Branded Entertainment Directory 

Create winning and buzz-worthy branded entertainment campaigns with this comprehensive directory of prominent advertising agencies, brand marketers and product placement firms that specialize in branded entertainment, product placement, entertainment marketing, sports marketing and event marketing. Discover the key decision makers, contact information, agency representation, annual media expenditures, annual billings, services and parent companies. A comprehensive directory from Adweek and Brandweek, of the movers and shakers for the branded entertainment market.

Adweek's Best Spots 

Best Spots offers a big jackpot of the most exciting and innovative TV commercials airing in the U.S.   Whether you're betting on vintage or recent work, you can count on a huge payoff in inspiration.  You get only the most outstanding spots, expertly culled from the field by the Adweek editors, saving you valuable time and giving you a permanent archive for ready access to premium creative work whenever you need it.

Adweek eNewsletters 

• Adweek Breaking News – email flashes carrying vital advertising and marketing news. Delivered at least twice weekly to 34,000+ industry professionals.
• IQ News Daily Briefing – The latest headlines, data, stock prices and executive moves from the interactive front.
  
  

Adfreak.com Blog 

Launched in December 2004, Adweek’s daily blog offers up wry observations and commentary on media, advertising and pop culture.

InsideBrandedEntertainment.com 

InsideBrandedEntertainment.com was created so that you can stay on top of this innovative, exciting and evolving approach to branding, and profit from Branded Entertainment's market success. Updated throughout the day, InsideBrandedEntertainment.com combines current business-insider information from Nielsen Business Media's leading publications, including Hollywood Reporter, Adweek, Brandweek, and Billboard, with useful directories data about companies and brands. In addition, it features news and articles about Branded Entertainment from other web sites.

InsideVideoGames.com and Blog - Business News and Opinion 

Video games are now firmly entrenched in our culture, making headlines and providing endless business opportunities for game publishers, developers, movie studios, music labels, retailers, ad agencies and other industries. InsideVideoGames.com is the single web destination for business professionals navigating this dynamic industry, including: advertisers seeking to integrate their brands into the next hit video game; studio executives searching for a video game concept that can translate into box office success; music producers hoping to land a spot on a video game soundtrack; or financial analysts evaluating game developer investments.

The InsideVideoGames.com site delivers timely, must-have news and data from leading magazines in the Nielsen Business Media portfolio, including The Hollywood Reporter, Adweek, Brandweek, and Billboard, plus market reports and charts from Nielsen Entertainment. The site also includes original perspectives from industry veterans and thought leaders.