Brandweek

Brandweek is the leading source of news and information in the U.S. marketing industry and the only trade magazine to offer saturation coverage at all levels of the brand-activation process. Special Reports include Marketers of the Year, Next Generation Marketers (under 40), Guerrilla Marketers and Superbrands, covering the Top 2,000 brands that spend $250 billion on media in the U.S. each year. Brandweek covers the world of marketing from big-budget ad campaigns to under-the-radar "street" efforts. An indispensable part of the marketer's tool kit, Brandweek gives its busy readers valuable competitive information and insights for bringing new products and ideas to the global marketplace.

Brandweek covers 25 industry categories from autos to travel with perspective and insight from corporate, agency, retail and channel partners. In addition to new spending and management shifts, Brandweek focuses on marketing strategy and services, brand identity, sponsorships, licensing, media usage and distribution, and promotions. Q&As, Brand Builders, opinion and features offer in-depth case studies, trends and critical analysis.

Brandweek Events 

• Brandweek’s Customer Loyalty Awards – The event honors the top 3 winners in 35 categories as chosen by 20,000+ consumers surveyed by market research firm Brand Keys - the brands that achieved the highest loyalty ratings through their marketing and customer service efforts.
• DEMMX (Digital Entertainment Media & Marketing Excellence) – The event brings together the marketing and content programming power of Adweek Magazines, Billboard and The Hollywood Reporter. It is the ultimate event to network with the top thought leaders and showcase the hottest talent. From music and the movies to videogames, sports and electronic media, the dynamic digital space is blowing tradition out of the water. DEMMX gives a complete view of the state of the digital nation with insights, analysis and best practices that make the most of innovative and profitable strategies.
• Marketers of the Year Awards Dinner – Each year, Brandweek's editors select 10 outstanding marketers in various product categories to receive the Brandweek Marketer of the Year award. They are chosen based upon their previous year's performance in either launching a brand, changing a strategy, increasing sales, or changing consumer perceptions. Since 1996, Brandweek has hosted the opening dinner of the Association of National Advertisers Annual meeting and the awards are presented to our honorees in an audience of their peers.
• Marketing to Men Summit – The sought-after, but elusive 18- to 34-year-old male customer is big business to brand marketers. How do you reach these young men with smart, strategic marketing plans? How do you navigate through this highly fragmented marketplace with a message that has staying power and unleashes their spending power? This informative and entertaining event features expert presenters, successful branded case studies, and plenty of peer-to-peer networking opportunities.
• Music Upfront – The Music Upfront is presented by Adweek Magazines and Billboard, in association with Alliance. This one-day, high-level forum is for marketers and music labels to connect and build partnerships. Programming includes presentations from top music industry executives and marketers who have teamed up on blockbuster programs, as well as panel discussions with industry leaders and live musical performances by emerging artists.
• The Next Big Idea – The Adweek Group, Billboard, The Hollywood Reporter and ASR present an entertainment event, with additional VNU support from Nielsen Entertainment. The Next Big Idea explores the convergence of marketing, music, sports and Hollywood in an event designed for the elite of the entertainment economy. A group of high-level executives interact with the new breed of marketer who is rewriting the playbook for branded entertainment.
• TV Upfront Live – This one-day seminar is a must-attend for media buyers and planners, brand marketers, TV executives and sales reps. It will explore the future of the Upfront; the market positioning of broadcasters, cable networks and syndicators; and the increasingly vital role clients are playing in this critical media marketplace. Star-studded panels will feature industry experts sharing their opinions on television and its future. Compelling keynote presentations will round out the day, giving attendees unique insight into the direction of the marketplace.
• Voz Latina – Voz Latina is the definitive Hispanic marketing conference hosted by Adweek's Marketing y Medios, Adweek, Brandweek and Mediaweek in conjunction with the Billboard Latin Music Awards. Presentations cover online and multi-channel marketing strategies, branded entertainment, celebrity endorsements and creating ads, plus a Hispanic consumer panel, exclusive research and much more.
• What Teens Want – Presented by the Adweek Group, Billboard, The Hollywood Reporter and ASR, What Teens Want is an event of keynotes, general sessions, dialogues with top executives, feedback from teenagers, panels tackling critical niche marketing issues, and networking opportunities. Designed for top-level brand global marketing executives this conference delivers a range of innovative marketing and sales strategies that get results.

Brandweek Directory 

Featuring in depth information in a clear and easy-to-use format, the listings in the Brandweek Directory are organized by Brand Name with Marketer, Personnel, Lead Agency and Media Expenditure data. This straightforward approach means that you'll find all the facts you need on any one brand in a single location. The directory contains stand-alone listings for over 7,000 brands, including 18,000 personnel at both corporate and brand level.

Brandweek PDF Mall 

The Brandweek staff presents insightful industry analysis on top brands with its Superbrand Reports and comprehensive directories.

The Daily Insider 

Brandweek’s daily newsletter provides the latest updates with breaking news, topics and trends in the hottest categories.

Brandweek eNewsletter 

A midweek update with breaking news, topics and trends in the hottest categories.

Short Takes 

Brandweek’s very own blog.

InsideBrandedEntertainment.com 

InsideBrandedEntertainment.com was created so that you can stay on top of this innovative, exciting and evolving approach to branding, and profit from Branded Entertainment's market success. Updated throughout the day, InsideBrandedEntertainment.com combines current business-insider information from Nielsen Business Media's leading publications, including Hollywood Reporter, Adweek, Brandweek, and Billboard, with useful directories data about companies and brands. In addition, it features news and articles about Branded Entertainment from other web sites.

InsideVideoGames.com and Blog - Business News and Opinion 

Video games are now firmly entrenched in our culture, making headlines and providing endless business opportunities for game publishers, developers, movie studios, music labels, retailers, ad agencies and other industries. InsideVideoGames.com is the single web destination for business professionals navigating this dynamic industry, including: advertisers seeking to integrate their brands into the next hit video game; studio executives searching for a video game concept that can translate into box office success; music producers hoping to land a spot on a video game soundtrack; or financial analysts evaluating game developer investments.

The InsideVideoGames.com site delivers timely, must-have news and data from leading magazines in the Nielsen Business Media portfolio, including The Hollywood Reporter, Adweek, Brandweek, and Billboard, plus market reports and charts from Nielsen Entertainment. The site also includes original perspectives from industry veterans and thought leaders.