Mediaweek

Mediaweek is the only ad-trade magazine offering in-depth coverage of all the major ad-supported media—network TV, cable TV, syndication, TV stations, radio, print and interactive media—tracking programming and content decisions and how advertising dollars follow them. Mediaweek provides unbeatable upfront-marketplace coverage every spring and takes a leadership position in the industry with our annual Media All-Stars and Media Plan of the Year awards events. Mediaweek magazine offers insights and analysis to help decision makers sift through the explosion of today’s media choices and the rise of direct-to-consumer media channels. Mediaweek.com brings readers up-to-the-minute developments about media companies and content.
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Additional Mediaweek products:

Mediaweek Events 

  • BUZZ Awards – Adweek Magazines presents The BUZZ Awards: Taking branded entertainment to new heights! Branded entertainment has quickly evolved from novelty and experimentation to an important and accepted marketing discipline. The marriage of medium and message to achieve connection with consumers is inspiring some of the most exciting work out there—as well as bigger portions of clients’ budgets. The BUZZ Awards will celebrate excellence in integrating brands and media in 15 categories including gaming, music, reality television and wireless promotion.
  • DEMMX (Digital Entertainment Media & Marketing Excellence) – The event brings together the marketing and content programming power of Adweek Magazines, Billboard and The Hollywood Reporter. It is the ultimate event to network with the top thought leaders and showcase the hottest talent. From music and the movies to videogames, sports and electronic media, the dynamic digital space is blowing tradition out of the water. DEMMX gives a complete view of the state of the digital nation with insights, analysis and best practices that make the most of innovative and profitable strategies.
  • EPpy Awards – The EPpy Awards competition, presented by Editor & Publisher and Mediaweek, honors Internet sites affiliated with the media industry—especially newspapers, television/cable networks and affiliates, radio networks, syndicated shows, and local radio stations. The awards luncheon takes place during the Interactive Media Conference & Trade Show.
  • Interactive Media Conference & Trade Show – Presented by Editor & Publisher and Mediaweek, representatives of newspapers, television, radio, magazines and Web-only outlets will come together in a rare opportunity to network and jointly discuss their common struggles in new media. Award-winning, knowledgeable speakers will address all the pressing issues facing online media today, including efforts to attract young audiences, the evolution of online advertising, citizen journalism, blogs, search-engine optimization, free classifieds, and the increased popularity of mobile media.
  • Marketing to Men Summit – The sought-after, but elusive 18- to 34-year-old male customer is big business to brand marketers. How do you reach these young men with smart, strategic marketing plans? How do you navigate through this highly fragmented marketplace with a message that has staying power and unleashes their spending power? This informative and entertaining event features expert presenters, successful branded case studies, and plenty of peer-to-peer networking opportunities.
  • Media All-Star Awards – All-Stars are chosen by the editors of Mediaweek, in the following categories: Interactive, Magazines, National Television/Cable, Newspapers, Non-Traditional Media, Out-of-Home, Planning, Radio, Research, Spot Television and the Media Executive of the Year. These are the people who are responsible for more than $5 billion worth of advertising each year.
  • Media Plan of the Year Awards – For this editorially driven event, a call for entries is distributed to the agency and media-buying communities. We look for innovation and creativity in media planning. Mediaweek assembles a panel of executives in the industry to judge the entries. From this, winners are chosen, profiled in an issue of Mediaweek, and honored at a luncheon in NYC.
  • Music Upfront – The Music Upfront is presented by Adweek Magazines and Billboard, in association with Alliance. This one-day, high-level forum is for marketers and music labels to connect and build partnerships. Programming includes presentations from top music industry executives and marketers who have teamed up on blockbuster programs, as well as panel discussions with industry leaders and live musical performances by emerging artists.
  • The Next Big Idea – The Adweek Group, Billboard, The Hollywood Reporter and ASR present an entertainment event, with additional VNU support from Nielsen Entertainment. The Next Big Idea explores the convergence of marketing, music, sports and Hollywood in an event designed for the elite of the entertainment economy. A group of high-level executives interact with the new breed of marketer who is rewriting the playbook for branded entertainment.
  • TV Upfront Live – This one-day seminar is a must-attend for media buyers and planners, brand marketers, TV executives and sales reps. It will explore the future of the Upfront; the market positioning of broadcasters, cable networks and syndicators; and the increasingly vital role clients are playing in this critical media marketplace. Star-studded panels will feature industry experts sharing their opinions on television and its future. Compelling keynote presentations will round out the day, giving attendees unique insight into the direction of the marketplace.
  • Voz Latina – Voz Latina is the definitive Hispanic marketing conference hosted by Adweek's Marketing y Medios, Adweek, Brandweek and Mediaweek in conjunction with the Billboard Latin Music Awards. Presentations cover online and multi-channel marketing strategies, branded entertainment, celebrity endorsements and creating ads, plus a Hispanic consumer panel, exclusive research and much more.
  • What Teens Want – Presented by the Adweek Group, Billboard, The Hollywood Reporter and ASR, What Teens Want is an event of keynotes, general sessions, dialogues with top executives, feedback from teenagers, panels tackling critical niche marketing issues, and networking opportunities. Designed for top-level brand global marketing executives this conference delivers a range of innovative marketing and sales strategies that get results.

Mediaweek eNewsletter 

  • Mediaweek’s Programming Insider – The daily Programming Insider provides the latest ratings data and in-depth analysis from television industry expert and Mediaweek senior editor Marc Berman. Read by more than 19,000 people each morning, including the media industry's biggest players,The PI reaches the people behind both the shows, and the money, that make the TV Industry tick. Readers are also treated to Berman's daily TV tidbits, scheduling updates, reader feedback and a challenging TV Trivia contest.
  • Mediaweek’s Daily Briefing – The Mediaweek Daily Briefing is a compilation of the latest media-related news stories generated by Mediaweek's staff--but also from the other major newsgathering organizations--emailed each morning to more than 13,000 influential executives at media agencies, broadcast and cable networks, publishing, interactive media companies and radio and TV stations.
  • Mediaweek’s Breaking News – As big media industry news breaks, Mediaweek is there to inform its readers with push emails sent to in boxes and, for execs on the go, PDAs.
  • Mediaweek’s Digital Download – It's no secret that the digital space is exploding with opportunities, news, alliances and blockbuster announcements practically every hour. Two years ago no one had heard of YouTube, and yet just two weeks ago Google bought it for $1.6 billion!. To keep up with this dizzying pace of change, Mediaweek has created "Digital Download," a twice-a-week electronic update on the latest news and in-depth analysis of the five major spheres of the digital universe: search, broadband, mobile, gaming and metrics. We'll also include some of the more interesting stories from the mainstream press.

InsideBrandedEntertainment.com 

InsideBrandedEntertainment.com was created so that you can stay on top of this innovative, exciting and evolving approach to branding, and profit from Branded Entertainment's market success. Updated throughout the day, InsideBrandedEntertainment.com combines current business-insider information from Nielsen Business Media's leading publications, including Hollywood Reporter, Adweek, Brandweek, and Billboard, with useful directories data about companies and brands. In addition, it features news and articles about Branded Entertainment from other web sites.

InsideVideoGames.com and Blog - Business News and Opinion 

Video games are now firmly entrenched in our culture, making headlines and providing endless business opportunities for game publishers, developers, movie studios, music labels, retailers, ad agencies and other industries. InsideVideoGames.com is the single web destination for business professionals navigating this dynamic industry, including: advertisers seeking to integrate their brands into the next hit video game; studio executives searching for a video game concept that can translate into box office success; music producers hoping to land a spot on a video game soundtrack; or financial analysts evaluating game developer investments.

The InsideVideoGames.com site delivers timely, must-have news and data from leading magazines in the Nielsen Business Media portfolio, including The Hollywood Reporter, Adweek, Brandweek, and Billboard, plus market reports and charts from Nielsen Entertainment. The site also includes original perspectives from industry veterans and thought leaders.